Check the ways you will benefit when you make Dorset Life a part of your advertising plans:
Quality: Dorset Life is widely admired for its varied local content and full-colour presentation.
Loyalty: A high proportion of buyers of Dorset Life are regular readers.
Numbers: More than 60,000 readers a month.
Choice of prices: You can advertise for as little as £22.50 a month.
Prestige: Association with a local publication established for 42 years.
Service: You will be dealing with a small, flexible but well-established and highly professional team, with all copy design, sales, printing and accounts carried out in the county.
Commitment: Being a paid-for magazine, Dorset Life is valued and actually read.
Long shelf-life: Dorset Life lingers for months in waiting rooms, lounges, etc.
|No. of Insertions||1||4||8||12|
Classified for Total Series (Consecutive Months)
|‘Dorset Directory’ or ‘Eating Out in Dorset’||3||6||12|
|20 Words, plus Name, Address and Telephone Number||85||145||270|
|2.5cm Single Column||115||215||340|
|5cm Single Column||235||405||620|
You should add VAT to all these prices, but there are no other ‘hidden extras’ and normally no charges for design or artwork.
Sizes (width x height)
Page Size: 210 mm x 297 mm
Full Page Image area: 183 mm x 268 mm
Half page: 183 mm x 132 mm (or 89 mm x 268 mm if taken as a vertical)
Quarter Page: 89 mm x 132 mm (or 183mm x 65 mm if taken as a horizontal)
Eighth Page: 89 mm x 65 mm
Sixteenth Page: 44 mm x 65 mm
Publication is on the last Thursday of the month before the cover month. The advertising deadline is 4 weeks before publication date. Advertisements are invoiced on publication and invoices are payable at 30 days.
Circulation: The current circulation is around 10,000, the great majority being fully paid-for sales in retail outlets such as supermarkets and newsagents throughout Dorset and in adjoining towns. There are about 2000 postal subscribers. There is a carefully controlled free list and copies returned from the trade under sale-or-return arrangements are sent out again to hospitals, hotels etc. Dorset Life regularly outsells its nearest rival in the trade in Dorset.
History: Dorset Life: The Dorset Magazine was founded as Dorset County Magazine in 1968. In 1992 it merged with Dorset Life to form one magazine which has become an institution within Dorset and a central part of the life of the county.
Editorial Policy: The editorial content of the magazine is confined to topics of specific Dorset interest. At least 50% of the space in each issue of magazine is devoted to editorial. The quality of the design, photography and printing is as high as possible while ensuring the continued viability of the magazine.
Readership: All surveys record a very high level of reader appreciation. The readership is remarkably loyal, with some 80% of the magazines going to the same people each month.
Social Grouping: Dorset Life reaches right across the social groupings. The only characteristic the readers have in common is an interest in all things connected with Dorset. However, there is a slight bias towards the A/B groups; of the Dorset Life readers who regularly read a daily newspaper, 40% read the Daily Telegraph, 24% the Daily Mail, 17% The Times, and 8% the Express.
Geography: The readership within Dorset is distributed roughly in line with the population distribution of the county. Of the postal subscribers, about 1200 live within Dorset.
Age & Gender: Dorset Life tends to attract an older, settled readership, with the majority aged over 50.
80% of the country’s wealth is owned by the over-45s (Source: The Times).
56% female, 44% male.
(The statistical information given above is taken from readership surveys carried out by or on behalf of Dorset Life: The Dorset Magazine. Please enquire if you would like further details.)
We can take copy in almost any form: the words written out with the pictures as original photographs, or digitally, or a combination of the two. We prefer digital copy not to be in Publisher or Powerpoint. Best of all is a PDF with all colours set to CMYK, all photos at a minimum resolution of 300 dpi and all fonts embedded.
For answers to further questions, ring Lisa Richards on 01929 551264.
Sales Executives (by Post Town)
Dorchester, Weymouth, Portland, Wareham, Swanage, Sherborne, Sturminster Newton, Gillingham, Shaftesbury, Bridport, Beaminster, Lyme Regis, also Somerset and Devon — David Silk: 01305 836440
Bournemouth, Poole, Wimborne, Ferndown, Broadstone, Christchurch, Verwood, Blandford, also Hants and Wilts — Julie Cullen: 01258 459090/07876 645147